SEO for some businesses is a lot more competitive than others. This is definitely the case when it comes to SEO for chiropractors. The next time you drive to the grocery store, try and notice how many chiropractor offices you can spot along the way. There are at least two on the route that I take, and it’s less than three miles! It goes without saying that the more competitive the market is, the more likely it is for your ratings to fluctuate. They can drop and rise with no warning whatsoever. It’s nice when the disparity only winds up lasting for a short period of time, but sometimes it takes longer to rise back up.
Obviously a rise in ratings brings about satisfaction, but when it’s a drop that isn’t picking back up again some feelings of panic may begin to set in. Instead of losing hope and wringing your hands and asking yourself, “What have I done to deserve this”, consider using the following checklist. I am confident that it will help raise your ratings and keep them up.
If there has been a surge in new links it will cause your own ratings to drop. You see this often enough in SEO for chiropractors, since the market is so competitive and constantly changing.
On the other hand, instead of a surge in new links, losing links can negatively effect performance. Most of the time this has to do with backlinks, so make sure that they are not showing up as unnatural to search engines.
Make sure that proper redirects are in place, especially if you have recently implemented some rebranding exercises. Obviously, if a site isn’t being properly redirected the ratings are going to drop.
Changes to the Site
There aren’t usually that many changes being made to chiropractic websites, which makes this bullet point less relevant to SEO for chiropractors. However, sometimes web designers do make changes and, for whatever reason, they fail to notify the marketing personnel. This is always a good thing to check on to make sure that you’ve covered all your bases.
This is probably the most allusive and complex problem of all SEO issues, and whether it’s SEO for chiropractors or SEO for a toy store, it effects them the same. You are going to need to get directly involved with the server team in order to get this specific problem taken care of.