A Checklist to Use When It Comes to SEO for Chiropractors

SEO for some businesses is a lot more competitive than others.  This is definitely the case when it comes to SEO for chiropractors.  The next time you drive to the grocery store, try and notice how many chiropractor offices you can spot along the way.  There are at least two on the route that I take, and it’s less than three miles!  It goes without saying that the more competitive the market is, the more likely it is for your ratings to fluctuate.  They can drop and rise with no warning whatsoever.  It’s nice when the disparity only winds up lasting for a short period of time, but sometimes it takes longer to rise back up.

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Obviously a rise in ratings brings about satisfaction, but when it’s a drop that isn’t picking back up again some feelings of panic may begin to set in.  Instead of losing hope and wringing your hands and asking yourself, “What have I done to deserve this”, consider using the following checklist.  I am confident that it will help raise your ratings and keep them up.

New Links

If there has been a surge in new links it will cause your own ratings to drop. You see this often enough in SEO for chiropractors, since the market is so competitive and constantly changing.

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Lost Links

On the other hand, instead of a surge in new links, losing links can negatively effect performance. Most of the time this has to do with backlinks, so make sure that they are not showing up as unnatural to search engines.

Dropped Redirections

Make sure that proper redirects are in place, especially if you have recently implemented some rebranding exercises. Obviously, if a site isn’t being properly redirected the ratings are going to drop.

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Changes to the Site

There aren’t usually that many changes being made to chiropractic websites, which makes this bullet point less relevant to SEO for chiropractors. However, sometimes web designers do make changes and, for whatever reason, they fail to notify the marketing personnel.  This is always a good thing to check on to make sure that you’ve covered all your bases.

Server Issues

This is probably the most allusive and complex problem of all SEO issues, and whether it’s SEO for chiropractors or SEO for a toy store, it effects them the same. You are going to need to get directly involved with the server team in order to get this specific problem taken care of.

Boost Your Chiropractic SEO With These 7 Keywords

Keywords can make your break your SEO campaign, as you are probably well aware.  They are so essential to making sure your Chiropractic SEO is as successful as possible, yielding you the highest ratings and driving more patients into your practice.  After all, the whole purpose of marketing is to increase your business and get your brand recognized out on the streets.  Making sure you are using the proper types of keywords, placing the keywords properly on your site, link prospecting, and acquisition are all what add up to make your marketing campaign either flourish or fail.

Read on to see the seven types of keywords you should absolutely be using to make sure your Chiropractic SEO flourishes.

    1. Market-Defining Keywords. These types of keywords are typically general, broad terms.  They are the types of terms that your audience uses when discussing your particular Chiropractic office or Chiropractic care in general, such as ‘chiropractic care’ or ‘chiropractor in my area’.  Although these might be broad and general terms that are harder for Google to rank, they are still highly important and should not be overlooked.  Try and incorporate these terms onto the pages of your website, as they are very essential for on-page optimization.  Use them for a basic framework for your content creation, such as what your blog post topic will be about, etc.  You can position the words inside questions or blog titles as well as use them throughout the blog post itself.2016-04-17-1460870953-130465-thecustomerjourneydefined-thumbThese keywords are also great for link building opportunities.  Although it is not the most fun job, manual link building is still essential to your Chiropractic SEO and works better than anything else.  These market-defining keywords may open your eyes to other great practices in your area with awesome websites that you can team up with.
    2. Customer-Defining Keywords. These are the terms that your patients give to themselves.  The questions to think about here to uncover these keywords are: what do my patients call themselves?  how do my patients refer to the rest of my patients?  By answering these questions to yourself, you will have a new group of keywords to incorporate into your SEO.  You will also have a new perspective on how your target audience speaks, discover other Chiropractic offices who relate to your target audience, similar niches, and how to frame your marketing campaign in a way that draws interaction out of people.  More than just people searching and ending up on your site, you want them to truly connect with you.
    3. Having the proper customer-defining keywords will help you connect with these people as well as give you insight to how you can make your site even better and build more appropriate links.
    4. Product Keywords. These are the keywords that describe exactly what you sell. While you may sell certain products in your Chiropractic office, the main thing you are selling is a service.  Be very specific with these keywords: back adjustments, osteopathic manipulation, pain relief, nerve pressure relief, and so forth.  These product keywords are great to use on your website as well as creating specific blog content.

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    1. Industry Thought Leaders. Industry thought leaders are the people in the Chiropractic market that are thought of as experts.  These people’s opinions are well respected and likely to be followed.  If you were to post a video of them or even a quote from them on your site regarding your specific practice and care, chances are it would drive up your business.  Industry thought leaders are the people that everyone knows by name, and if they do not yet, they probably should!  These keywords won’t necessarily be spread throughout your website, but will be very integral in your outreach efforts.  These terms can help you uncover potential interview opportunities as well as relevant press release topics.  Overall, this is going to drive up the traffic that is coming to your website.  If you haven’t tried searching for this yet, some great places to start are social media (Facebook, Twitter, Instagram, etc.) as well as Google and Amazon.  Get to know them by studying up on their content.  If you really understand their opinions and standpoints, it will be easier for you to position your offering.
    2. Competing Company Names. Similar to the previous keywords, you will not be applying these to your on-site optimization efforts.  Knowing competing company names, however, will absolutely help you when it comes to reviews, reports, and experiences that others have had at their practices.  How are other people treating those companies?  What types of things are being discussed on the internet: blogs, forums, social media, etc.  Having an understanding of these things will help you know what you’re up against as well as ideas on how you can position yourself differently.

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  1. Related Vertical Keywords. These types of keywords are words will fall within your target segment ecosystem.  They can have a broad range, including suppliers to customer industries, but they must have a clear cut connection to the audience you are primarily targeting.  Related vertical keywords are perfect at connecting you to like-minded communities of people as well as revealing potential networking opportunities.  For example, when you tap into niches that are different than yours, but still closely related, you are able to reach a population of people that might be interested, but not know much about you.  This gives you the opportunity to merge different communities together as well as create helpful content for other people.
  2. Geotargeted Keywords. These keywords are most integral for your local rankings.  A recent study was done that indicated 50% of people who did a local search on their smartphones visited that place the same day.  34% of people who conducted the search on their computers did the same.imageFiguring out the proper geotargeted keywords are going to draw in local people as well as provide you information on local groups and events that your Chiropractic office could be apart of or sponsor.  Geotargeted keywords are a great way to bring in local people as well as people from neighboring cities into your office and ultimately increase your patient base.